Get the Most From Market Research Companies

Market research companies help your company and businesses to grow with pace you want providing market stats and reports with deep market analysis. Hiring a company is always a good decision for new start-ups and also for growing business. Reports with eye on future market trends, competitors and with view to customers’ perspectives always is helpful for all businesses. When a company hires a company, that’s always a right decision for the betterment and growth of the company.

Keeping an eye on future market and potential clients is what a good business house thinks of. Past market trends and future market trends always help to analyze the potential market situation in particular market segment. That’s possible with survey which is provided by companies with their expertise to target certain people to respond. Survey is not mere asking people about their response to certain product or services, but it is aimed to know what customers needs, likes or dislikes, their outlook on new products. Survey can also help the companies to come out with changing market trends and new perceptions about the products.

Company has team of research analysts who understand and analyze the market scenario with the help of online. Online is not a mere simple research tool for a company but this needs expertise to use in the right way to come up with authentic market stats and data. Data collated with online is well drafted in the form of reports delivered to companies who need for their market segments. To make a survey successful you need a database of past clients, present clients or potential clients as per the need to which survey is aimed.

When a company hires companies their aim is to know what is the market demand, what new concepts are coming up in the market, what the customers are looking at. This is possible only with certain questions the company gets answered with online done by companies. Doing online is not as easy as it spells, but it needs a certain amount of expertise, knowledge of particular market segment, understanding the importance of research resources to fetch the authentic data.

I am sure this article will help the growing companies to understand the importance and usefulness of reports from companies. Online is the well defined research tool used these days to know the market scenario, do competitive analysis and come up with new concepts which are the need of the current competitive market? All this is possible with the help of company who understand what the client needs, what sort of reports is the best for your business, gets the questions answered with online market survey and who else than Visha Consultants can provide the same. The company is the best company in India who understand the market well to help your business grow. To know more well visit http://www.vc-india.com

Usefulness of Equity Research Reports

These days, investment banking has become such a crucial need of companies. Without it, they can’t progress. Even NRIs now wish to invest money in India. They however are not able to find lucrative investment opportunities. In that case, it becomes quite necessary that they can get some ample guidance. Without such guidance, their survival is not possible. Such guidance can control the investments they make. When the stock markets are so volatile, foreign investors need proper guidance to be able to proceed quickly.

NRI services are crucial features of the services of any investment aid company. These services ensure that investors can have balanced portfolios, which have a substantial amount of low risk and stable income instruments. On the other hand, they can also have equities, which are volatile income instruments. Equity research is quite crucial for investors so that they are able to make important decisions regarding investment. They can also maximize the return on their investments so that they can gain income quite easily. It’s quite important that investors gain access to such equity research reports.

It’s important that investors don’t put money in investment opportunities which don’t have any futuristic value. Professionals who have great knowledge of various investment sectors and can provide with an impartial view of the market prepare these reports. These reports take so many factors into consideration, which include both the demand and supply factors and condition of the economy. Sometimes, some company fundamentals don’t make it apt for investment. So, the prospective investors get a detailed idea whether the products of a company will have a future demand.

The analysts of such reports also meet the professional managers of the company to gain an insight into what the company plans to become in the long run. Any idea of the company’s strategy, can aid experts in preparing detailed sector income reports. So, when any ordinary investor gets hold of the earnings previews of any company, he can get a better idea of the investment decision. When the investors have hold of company reports they can’t take any wrong investment decision. Such analysts who prepare the reports are MBAs. It is better that any investor should take the services of an autonomous equity research analyst so that he does not gain a fraudulent report.

Investment banks are known to have written fraudulent equity research statements for earning profits. The investors are truly benefitted to have such information because they can trade the security accordingly. They can hold it or dispose it off. If the security does not have any future scope, the investor can do away with it. In fact, such equity analysts make frequent disclosures, which contain relevant market information. They also apply the trading history of the company to get an insight into its futures. They also use the industry information for developing such reports that aid in portfolio management.

Eye-Tracking For Marketing Research

Ever watched a TV commercial and not known what it was advertising? Sometimes we can see the same advertisement day after day and even become familiar with the advertisement’s narrative content. Yet when asked what the advertisement is trying to sell, we are at a loss. The question is why is the commercial failing so badly?

One way to answer this question is to run a marketing research study and simply ask respondents why they didn’t or couldn’t engage with the branding message in the advertisement. This might provide an answer. However, research has shown that visual attention is complex and involves both conscious and unconscious impulses. Because visual attention often depends upon unconscious impulses, respondents may not really understand their own visual behaviour. This can lead respondents to give rationalizations for their patterns of visual attention that are, in fact, quite wrong. This is a serious problem as, in marketing research, a wrong answer is often much worse than no answer at all.

You may well have heard of eye-tracking for marketing research. When used in a marketing research study, eye-tracking can give important insights into viewers’ engagement with marketing material through visual behaviour analysis. At a very basic level, visual behaviour analysis allows the marketing researcher to see through the eyes of the customer and to determine the customer’s focus of attention at any given point in time. The hope is that by conducting visual behaviour analysis, we can spot potential problems with the marketing material before the campaign is launched.

What can visual behavior analysis tell us that we don’t already know? Marketing professionals rely upon marketing research to garner insights into customer opinions and behaviour. This data is often interpreted with the aid of empathic skills, intuition and experience. However, eye-tracking gives a more direct access to the viewer’s thought processes through visual behaviour analysis. This is important as eye-tracking is not merely about viewers’ eye-gaze patterns: visual behaviour analysis helps us understand what the viewer is thinking. When we watch a viewer’s eye-gaze pattern over an advertisement, we gain an understanding of the viewer’s thought processes. What they are looking at and why? Are they paying attention to the key branding visuals? What is the link between attention to branding visuals and the ability of the viewer to recall branding information at a later date? Do the viewers read textual information? If so, how much of the text do they read?

These are just some of the generic insights offered by visual behaviour analysis. However, when we combine visual behaviour data with contextual information relating to the advertisement, the respondents’ demographic data and the respondents’ self-reported data, it is possible to build up a rich picture of the viewers’ overall engagement with the advertisement in terms of both behaviour and underlying opinions. This data helps us to better understand the viewer. It helps us determine what marketing messages work for viewers and what marketing messages leave them cold. As part of a multi-modal marketing research study, eye-tracking allows us to determine if the viewers ‘get’ our marketing message. If the viewer does ‘get it’, eye-tracking studies will tell us why and if the viewer doesn’t ‘get it’, the visual behaviour analysis will give us the data we need to determine why the advertisement has failed.

Eye-tracking involves three important steps. These are:-

The study – for the results of the eye-tracking study to be valid, the study itself must be performed using a rigorous research methodology. What this means is that the study should be performed in a scientific manner. This is often a point of confusion as some people claim that eye-tracking is not a science but rather qualitative and subjective. This is both true and false. It is true that eye-tracking data can be analysed in a qualitative way. The analysts can draw subjective inferences from the eye-tracking data. However, the validity of these inferences depends upon the validity of the data upon which they are founded. In order for the data to be valid, it must be collected in a scientific fashion. Failure to do so will not only lead to validity problems with the data but will seriously undermine the validity of any inferences drawn from the data.

The Analysis – at its most basic level, eye-tracking data reduces to a series of ‘point of regard’ co-ordinates. For screen based test media, this can be a data file containing time-stamped screen co-ordinates of the tracking subject’s eye-gaze. This data needs to be analysed to gain useful insights from the study. What can be done? Well there are many useful eye-tracking metrics. For instance, it is possible to track every glance test subjects make on the product as and when it appears on the screen. To do this, the product visuals are tracked within the advertisement and intersected with the test subjects’ point of regard co-ordinates. This will allow the analyst to quantify the test subjects’ focus of attention on the product and monitor their level of attention over time. Basically, if a metric involves viewer’s focus on attention to media visuals, it can be used.

The interpretation – provided the eye-tracking data has been collected in a valid way and processed so as to produce useful information, the eye-tracking analyst will provide you with a rigorous set of data and metrics relating to the viewer’s engagement with the advertisement and highlight potential problem areas. The eye-tracking data will be complemented with test subjects’ self-reported data. Respondents will be questioned about problem areas within the media and their overall level of recall of branding information will be assessed. Where retention of key marketing messages is wanting, the analyst will review the respondents’ eye-tracking data to try to discover what went wrong.

Consider the benefits of running eye-tacking studies against prospective marketing campaigns before they are launched. The visual behaviour analysis could identify problems with a campaign which could be corrected before the campaign begins. This has the potential to make campaigns more effective and allow you to avoid the situation where viewers are watching your advertisement with little idea of what you are trying to sell.

How to Get a Job Doing Qualitative Marketing Research

Qualitative market research is an important tool used by businesses to identify customer needs and people’s perception of a product with the goal of meeting those needs. This can be done by improving product lines, distribution, sales strategies and all the other things that will increase its sales and generate more profit.

Educational Attainment and Skills Employers Look For

Even entry level jobs in this field favor a bachelor’s degree holder and most companies require a master’s degree for higher level positions. Although any baccalaureate degree is acceptable, there is a bachelor’s degree course that focuses on market research. Other preferred courses are degrees in statistics, mathematics or computer science. A background in economics, business administration or the social sciences adds to a more impressive resume.

The Marketing Research Association, a non-profit trade organization composed of member companies, offers professional research certifications that attest to professional competency and increases your advantage over other applicants in job-seeking. There are certain criteria to be met in experience and knowledge before one can be certified. Internships and sales job experiences are helpful for a marketing career. So are exposures to work doing data analysis, writing reports and making surveys.

To land a job doing qualitative research for sales, employers look for specific skills and competencies. Computer proficiency is a must since the newer methodologies in conducting market statistical studies makes extensive use of computer software. Analytical thinking skills are necessary to understand and scrutinize massive quantities of data. Communication skills involve conversing with people to gather information, interpret them and present them to clients. Other valuable capabilities are critical thinking competency and detail orientation because the work entails precise data analysis and assessment of information gathered to determine the action plans.

Duties of a Qualitative Marketing Researcher

Traditional qualitative market research uses two methodologies for data gathering: focus group discussions and in-depth interviews. The former makes use of a small group of eight to ten respondents in a discussion during which their behaviors, perceptions and attitudes toward a certain topic are solicited and explored. The latter is a one-on-one interview by phone or in person for more complex issues.

Modern methodologies are carried out with the use of computers. These include webcam groups, online bulletin boards, video diaries, mobile research, email surveys and other techniques that are constantly being tested. Hence, these occupations call for working, usually alone, on the computer – amassing data and assessing them and making reports. Depending on needs, longer hours of work may be required.

Typical Duties of a Qualitative Marketing Researcher

The qualitative market analyst usually works on small groups to collect large amounts of information. They communicate with respondents through the internet, by phone or in person to gain insights into their behaviors and opinions, research a topic, analyze and interpret data, and prepare reports, graphs and tables and present them to management. Their tasks include monitoring and forecasting of sales trends, measuring the effectiveness of marketing strategies, formulating plans and proposals.

Most of these tasks are done using specialized statistical software, so a market specialist must have computer knowledge and learn how to use these specific programs.

A market research job is challenging and mentally stimulating. It draws out a person’s creativity by discovering new ways to do things. According to data from the US Bureau of Labor Statistics, the annual mean wage for market research analysts as of May 2011 is $67,130, with the lowest ten percent being $33, 490 and the highest ten percent at $112,560.